I will show you how to define your brand voice and use it in all of your marketing materials.
You know that feeling when something is so good you want the whole world to know about it? Yeah, well, that’s what branding does for companies.
It lets them stand out from their competitors by creating a unique identity through carefully chosen words or phrases representing who they are as an organization.
So if you’re ready, let’s get started.
Step One: Define Your Brand’s “Voice”
The first step is to define what brand voice means to you. What words or phrases does your brand want to be associated with it? For example, Apple computers might use terms like sleek and innovative, whereas a restaurant may opt for fresh and simple. Once you’ve chosen the right fit for your brand, write it down.
Now that you’ve defined your brand voice, it’s time to create three keywords for each brand identity.
For example, let’s say the brand is known for sleek and modern design, emphasizing quality. The brand might choose words like “high performance,” “innovative,” or “future-proof.”
Think of brand keywords as a way to convey what your brand stands for. The words must be consistent with each other, so choose three unique phrases or words per brand identity.
Step Two: Identify Your Brand’s “Personality”
Next, you’ll need to identify your brand personality. What kind of character would represent what you do? Would they be shy or outgoing? Serious or quirky? Once again, write down the right fit for your brand in this section as well.
For example, you might use brand phrases like “young and vibrant” or “professional.”
Now that you’ve defined your brand’s voice and personality, it’s time to look at the patterns they form.
Do all of these terms fit together? For example, do most of them have a strong association with being professional or casual? Keep this in mind as you move forward. You want consistency between your brand voice and brand personality.
Step Three: Find Your Brand’s “Voice”
After you’ve defined brand voice and personality, it’s time to find your brand’s voice. First, look back at the words or phrases that represent what you stand for as an organization. When you hear them in one sentence together, this is your brand tone of voice (or brand voice).
For example, the brand voice might be “simple and modern.” This is the tone of your brand. Remember that brand voice isn’t written or spoken word for word—it’s more about what it represents at its core.
Jot down some quick notes on how you believe this brand identity should manifest itself in marketing materials across multiple channels.
The brand voice should be used in headlines and body copy for content marketing to make your brand unique. You can even use it in the brand’s social media bios! Just keep in mind that how you present yourself should align with what you’ve already written down for brand identity.
Step Four: Bring it All Together.
Now that you have brand voice defined let’s put it to use! Here are some quick tips on how to use brand voice in your content marketing.
Make sure the tone of your brand matches the topic at hand – don’t write a serious blog post about something ridiculous or vice versa. Make your brand voice consistent across all of your marketing materials – use the same tone in your email campaigns, social media posts and website.
Don’t be afraid to have some fun with it! Brand voice is an excellent opportunity to create brand loyalty and make your brand stand out from the rest.
Remember that brand voice is something you can always improve. It’s not a one-and-done deal, so be sure to get feedback from your team before publishing any content with it! After all, the brand voice should reflect what everyone on your team believes to make an impact.
Step Five: Get Creative
What makes brand voice so much more than just words? How can you incorporate brand voice into other marketing tactics? Think about how you can use brand voice in your email marketing, branding and visual design.
For example, you can use brand voice in visual design to create a cohesive look and feel across your marketing materials. It’s also important for email subject lines—like when you’re writing an email from the brand itself! For example, a brand might use words like “exciting news” or “special offer” in this section (make sure it matches brand voice).
So, now that you understand brand identity and brand voice a little better—what are you waiting for? Get out there and start using it!
Conclusion
Sit down with your team and figure out what voice you want to use for your brand. Then, make sure that person is available or willing to step in when their skills are needed so that you can keep the tone consistent across all of the marketing materials. Once this has been established, make it a point not to overuse humour or slang – they’re great tools but should only be used sparingly as part of your branding strategy.
Now that you have brand voice defined and know how to use it in content marketing go out there and show the world what makes your brand one of a kind!