Conversion Optimization by Khalid Saleh & Ayat Shukairy is a guide that provides all the necessary information required to master conversion optimization. The book is all about how to get more leads and sales using conversion optimization. It covers both the theory and practice side of the subject, so you can put it to use straight away.
In this article, I’ll summarize nine lessons from this book.
1. Optimization is not a “nice to have” but a must-have for your business
The first lesson of the guidebook is that optimization isn’t something you can afford to ignore if you want your business to succeed. Your website must get appealing and high-quality traffic. However, getting such traffic isn’t as easy as it sounds and will require you to ensure your website performs at its best.
So if you genuinely want to grow your business online, you need to invest time and money in conversion optimization. Your site needs to be designed and developed with the user experience (UX) first and foremost in mind.
2. Testing is the essential part of optimization
Testing needs to be an integral part of your marketing strategy. It’s not just a way to improve your conversions and increase your revenue. Testing allows you to gather user feedback and genuinely understand how visitors on your site behave and what they want from it. This means you can make informed decisions based on data rather than assumptions.
Testing is the only way you can improve your site, grow your business and make more money. You can’t afford to overlook testing if you want your website to succeed.
3. Testing isn’t an option; it’s a must-have task for any online business owner
Optimization isn’t just about increasing sales or beating the competition. It’s about increasing conversions and making more money from your current traffic. You can’t afford to ignore testing if you want your business to succeed online.
So you must invest time and resources in testing. Testing will allow you to uncover your visitors’ needs and desires, which will help you provide them with a better experience on your site. This ensures they’ll become repeat customers and recommend you to their friends, family, and colleagues.
4. Testing is the easiest and cheapest way of growing your business online
It doesn’t matter how many visitors you have to your site. No one knows more about your customers than you do, so why leave this up to chance? You need to use testing so that you can increase conversions and grow your business.
Testing is a much better solution than relying on luck to help grow your business online. It allows you to take control of your business’s growth, which will save you time and money.
5. Optimization is the best way to turn casual visitors into dedicated customers
It doesn’t matter how many people visit your website if they’re not the right people. So you must focus on optimization so that you get more conversions from your current traffic. This will ensure that you turn interested visitors into dedicated customers who return to your site and make more purchases.
Creating an excellent experience for new visitors is the key to growing your business online. However, this won’t happen by itself. You need to optimize your website to provide a positive user experience (UX) from the get-go. This will ensure that visitors get the right information quickly and don’t need to hunt around your site for it.
6. Optimization can help you beat your competition online
If you don’t optimize your business’s website, then your competitors will. If someone else is getting more conversions than you from their traffic, then they’re growing their business faster than you, whether you like it or not. So you must optimize your site to make sure this doesn’t happen.
Avoiding optimization will only lead to failure and disappointment. Moreover, it’ll mean that you’re losing potential customers and sales daily as a result of underperforming when compared with the competition.
The good news is that you don’t have to rely on luck for this to happen. Instead, you can use testing so that you beat the competition and grow your business faster than them.
7. Optimization is a must if you want more conversions from social media
If you’re active on social media but aren’t getting as many sales as you’d like, then it’s time to optimize your site. First, you need to ensure that your website provides a positive user experience for social media visitors, or they won’t buy from you, regardless of how many times you shout about your products and services.
Social media is an essential part of any online business owner’s marketing strategy because it allows you to get in front of a huge audience for free. However, it’s not enough to post and wait for the sales to roll in. You need to optimize your site so that social media visitors become customers and help grow your business.
8. It can help you identify customer pain points and improve conversions
Whenever you talk to your customers, they’re bound to tell you what they like and dislike about their experience on your site. However, this feedback can be hard to act upon if you’re busy trying to grow your business.
If you want more conversions, you must build testing into your workflow to uncover customer pain points in real-time. This will allow you to grab a share of your customers’ mind-space by creating a better website.
9. It’s what will help you grow your business online
If your website performs well when compared to other sites in your niche, then it’s not enough. You need to use optimization to get more conversions and grow your business faster than the competition.
Testing is the way to move your business forward because it allows you to make more informed decisions about attracting, converting, and delighting every type of customer. By using it daily, you’ll be able to optimize your site for even better conversions, which will help you grow your business faster than ever before.