9 Lessons from “Win” by Frank I. Luntz
“Win” by Frank I. Luntz is a book of common-sense tactics for entrepreneurs, business leaders, and salespeople to use to be successful. It is based on the observation that there…
10 Powerful Life Lessons from The Brand Gap by Marty Neumeier
Marty Neumeier’s book, The Brand Gap, is a fantastic guide for anyone who wants to improve their branding. This article will go through some lessons from the text and provide…
9 Powerful Life Lessons from Selling the invisible by Harry Beckwith
Selling the Invisible by Harry Beckwith is a book that every salesperson should read at least once. Beckwith identifies several lessons in this book as the most important ones he would have…
9 Powerful Life Lessons from The Brand Flip by Marty Neumeier
In The Brand Flip, Marty Neumeier looks at branding from a historical perspective and its evolution over time. He also covers some of the most important lessons he’s learned while…
9 Power Life Lessons from Purple Cow by Seth Godin
In his book Purple Cow, Seth Godin tells how a purple cow is different from other cows. A “Purple” in marketing and advertising today usually refers to an idea or…
9 Powerful Life Lessons from The Anatomy of Buzz by Emanuel Rosen
The Anatomy of Buzz by Emanuel Rose is a fantastic book about how word-of-mouth marketing has evolved. Today, it’s so easy to be in touch with your clients. Yet, it…
9 Powerful Lessons from Shoe Dog by Phil Knight
Shoe Dog by Phil Knight is a memoir that tells how he and his business partner created an iconic footwear brand, Nike. The book is interesting because it recounts their struggles as…
9 Powerful Life Lessons from Outside Insight by Jorn Lyseggen
What is the best way to grow your company? Looking at the world through your customer’s eyes will reveal opportunities you’d never expect. Jorn Lyseggen, CEO of Meltwater Group Inc.,…
9 Lessons from Influence: The Psychology of Persuasion by Robert B Cialdini
The best books on persuasion are often the ones that experts have written. And this one is no different. It’s a classic must-read for any business owner. I’m going to…
9 Lessons from Misbehaving: The Making of Behavioral Economics by Richard H. Thaler
Misbehaving: The Making of Behavioral Economics by Richard H. Thaler is a book about the research process. It discusses how he and other behavioral economists came to their place in…
9 Lessons from Originals: How Non-Conformists Move the World by Adam Grant
It’s easy to find books on how to be an original, but they’re usually ambiguous. So, I will give you specific lessons from the book “Originals” that will help you…
9 Lessons from Social Media ROI by Olivier Blanchard
There is a lot of buzz around social media and its potential to yield positive returns on investment. But businesses have been burned in the past by failing to approach…