9 Powerful Lessons from Shoe Dog by Phil Knight
Shoe Dog by Phil Knight is a memoir that tells how he and his business partner created an iconic footwear brand, Nike. The book is interesting because it recounts their struggles as…
9 Powerful Life Lessons from Outside Insight by Jorn Lyseggen
What is the best way to grow your company? Looking at the world through your customer’s eyes will reveal opportunities you’d never expect. Jorn Lyseggen, CEO of Meltwater Group Inc.,…
9 Lessons from Influence: The Psychology of Persuasion by Robert B Cialdini
The best books on persuasion are often the ones that experts have written. And this one is no different. It’s a classic must-read for any business owner. I’m going to…
9 Lessons from Misbehaving: The Making of Behavioral Economics by Richard H. Thaler
Misbehaving: The Making of Behavioral Economics by Richard H. Thaler is a book about the research process. It discusses how he and other behavioral economists came to their place in…
9 Lessons from Originals: How Non-Conformists Move the World by Adam Grant
It’s easy to find books on how to be an original, but they’re usually ambiguous. So, I will give you specific lessons from the book “Originals” that will help you…
9 Lessons from Social Media ROI by Olivier Blanchard
There is a lot of buzz around social media and its potential to yield positive returns on investment. But businesses have been burned in the past by failing to approach…
9 Lessons from Epic Content Marketing by Joe Pullizzi
Joe Pullizzi is the author of Epic Content Marketing and president of Joe Pullizzi, Inc. (JPI). He has created award-winning content for Showtime, Nintendo, Ford, AT&T, and CBS. His clients…
9 Lessons from Designing the Brand Identity in Retail Spaces by Alina Wheeler
I’m going to show you how to apply branding and design principles in retail spaces. Then, designing the Brand Identity in Retail Spaces by Alina Wheeler discusses the design of…
9 Lessons from Conversion Optimization by Khalid Saleh and Ayat Shukairy
Conversion Optimization by Khalid Saleh & Ayat Shukairy is a guide that provides all the necessary information required to master conversion optimization. The book is all about how to get…
9 Lessons from Contagious: Why Things Catch On by Jonah Berger
I’m going to break down exciting lessons from Contagious by Jonah Berger. This book has been a bestseller for years and teaches us how to make our work or product…
14 Lessons from Good Strategy, Bad Strategy by Richard P. Rumelt
There are two types of organizations that struggle to be successful in the long term. According to Richard P Rumelt’s book “Good Strategy Bad.” The first type has an advantage because they…
9 Lessons from Buy.logy by Martin Lindstrom
Buy.logy by Martin Lindstrom is an in-depth look at branding, how it works, and the power of subtle changes in branding. The book is backed with scientific research on every…