I will show you how to create a content marketing strategy that will get people talking about your company.
I will share with you some of the best ways to develop an engaging content marketing strategy for higher conversions. This one’s all about how to make sure your content goes viral on social media. So stay tuned and read to the end.
1. Define your target market
Who do you want to share your content with? Make sure that this is crystal clear because it will help you create better content. Of course, you can’t please everyone, so start by defining the type of people who would benefit from reading your blog posts or watching your videos.
Once you have a good idea of whom they are, think about what kind of content they would be interested in. Then, create a persona that best fits them. Stick with it to the end of your marketing strategy because this will help you create better content for them.
What kind of problems do these people have? What are their goals? Think about all the things that matter to them so you can address those problems in your content.
When you know exactly who they are, it will be much easier to create blog posts and videos that appeal directly to them because you’ll know how to position yourself as the go-to authority on their problems. You can use this information for better outreach too!
People like doing business with people they feel connected with, so if you can show that you understand exactly what they go through, then it will be much easier to get them on board with your products and services.
2. Know what you want to achieve with your content
After targeting a specific audience, the next step is knowing exactly why you’re creating this blog post or video. Is it to drive traffic? To get more subscribers? Or is there another goal that needs to be achieved first before anything else can happen?
If all of these things are important for your business, you’ll want to create a content marketing strategy covering all angles. For example:
– Driving traffic to your website so it gives people an idea of what else they can do on there and how it might benefit them
– Increase the size of your email list by providing a valuable incentive for signing up (e.g., free video series that they can watch at their own pace)
– Position yourself as an authority by showing people that you’re the best person to turn to when it comes to your products and services. Doing this will help with conversions in the long run because of all the trust signals you’ll be providing for free!
Keep these goals in mind every time you create a piece of content and think about how they can be achieved.
When your goals are clearly defined, it will be much easier to develop creative ways that meet all the criteria for each one. This way, you’ll always know what kind of blog post or video is needed next to keep driving traffic, increasing conversions and positioning yourself as the go-to authority.
This will ensure that your content marketing strategy is well balanced and covers all of the bases of what you’re trying to achieve with it. In addition, the more comprehensive this process, the easier it’ll be to create better blog posts or videos than what’s already out there!
3. Develop your content strategy
Now that you know exactly what you want to achieve with each blog post or video, it’s time to develop the right content for this. The first thing is knowing where they will be published and how often you’ll share them on social media. This all comes down to understanding which platforms are best suited for different types of content.
For example, suppose you have a specific type of video that needs to be created to achieve one of your goals (e.g., explain how something works). In that case, it might not make sense to post this on social media at all because the people who would benefit from watching it are probably already following you there!
Instead, you’re going to want to host this video on your website. So that people have the opportunity to watch it as long as they haven’t subscribed yet.
On the other hand, if a blog post has been created instead, there’s nothing stopping people from sharing it with their friends or family members. This is because its content is not too specific, then it’s a good idea to share this on as many social media platforms as possible because it’ll help drive traffic.
4. Create engaging content
The final step is to create this blog post or video itself. This means that it should be created so that the people who are reading/watching it feel engaged by what they’re seeing and want to take action because of how valuable it is for them. Again, there’s no one-size-fits-all solution here, but there are a few things you can do to make your content stand out from the rest.
– Use strong titles for blog posts and eye-catching thumbnails or video titles on YouTube, so people know what they’re getting into as soon as possible! This way, instead of seeing something boring with no clear value proposition, it’ll be something that is instantly compelling and drives people to click on it. If you’re not very good with creating titles, then use a free tool like Headline Analyzer (by CoSchedule) to tell you how well your blog post title is doing!
– Tell stories in each piece of content. This will make the connection between you and your audience much stronger because it feels more personal, so they’ll be more willing to do what you ask to get the best results.
– Keep things concise by only adding in the information necessary for each goal and removing everything else! If something doesn’t add value or isn’t required based on what you’re trying to achieve, then it’s a good idea to remove it. This way, people will be more likely to spend time reading or watching your content because their attention spans will last longer!
– Use lists and bullet points where appropriate because they’ll make things easier for the reader while also making you look like an authority in what you do. People love this type of content because it’s not only informative but easy to read too!
– Use stats and research in your posts where possible. This will make them more engaging while also making you look like an authority on the topic at hand. Linking back to other reputable sources is a great way of doing this, so be sure to include some examples throughout your blog post or video.
– Answer questions that your ideal customer would have if they were looking for the information you’re providing because this will make it easier to connect with them on a deeper level! If people feel like you understand their pain points and are willing to help, then there’s no reason why they won’t become loyal customers down the line.
– Make it easy for people to take action by using a call to action at the end of your blog posts and during YouTube videos. If you don’t think that they’ll be able to figure this out on their own, then include instructions!
5. Measure your results
The final step is to measure the results of your content marketing strategy because this will tell you what worked and what didn’t to know if it’s worth investing more time into. The most important thing here is tracking conversions because this tells you how many people are doing whatever action(s) (i.e. signing up to your newsletter or downloading an ebook) you wanted them to do.
The best way of doing this is by using Google Analytics because it’s free, easy to use, and gives you a lot of valuable information to make informed decisions! Here are some tips on how to get the most out of it:
– Make sure that you set up a website and at least one blog post before you install Google Analytics because this will make sure that it’s able to collect the right information for you!
– Look at your traffic sources so that you can tell which of your marketing efforts are bringing in the most visitors. This way, you’ll be able to focus more time on these things.
– Look at the keywords that are bringing in the most traffic too. This is because this will allow you to see which topics are getting searched for more than others. If there isn’t much demand for something, it might not be worth spending time on it anymore!
– Look at how people got to your website (landing page, blog post, search engine, social media platform, etc.) because this will tell you which of your marketing efforts are working and which ones aren’t. Doing this will make it easier to give each piece of content the right kind of boost!
Look at how people found out about your company (search engine, social media, etc.) to see how your online marketing efforts (SEO and social media) are working! Knowing this will make it easier to bring in more traffic because you’ll know where to focus most of your time.
Conclusion: Content Marketing Strategy
The bottom line is that if you want to generate more sales and leads, your content strategy needs to be engaging. An effective marketing plan should include various types of content formats, including videos, blogs posts, infographics, and podcasts.
Your content should be relevant, focusing on interests and issues that concern your target audience throughout their buyer’s journey. At the same time, you need to avoid being too promotional, as this will turn off your audience and cause them to label your company as spam.