10 Powerful Life Lessons from The One Thing by Gary Keller
Have you read The One Thing by Gary Keller and want to know what the most important lessons are? I will share some important lessons from the book that will…
Have you read The One Thing by Gary Keller and want to know what the most important lessons are? I will share some important lessons from the book that will…
Permission Marketing by Seth Godin is a terrific book that can help you get your online marketing efforts on the right track. In this article, I’ll give a brief overview…
How we think, how we come to our decisions, and what factors affect the process and outcome of these thought processes is an ever-present topic in both science and popular…
The Undoing Project by Michael Lewis describes the friendship and collaboration between psychologists Daniel Kahneman and Amos Tversky. As described in the book, they grew up together in Israel and…
“Win” by Frank I. Luntz is a book of common-sense tactics for entrepreneurs, business leaders, and salespeople to use to be successful. It is based on the observation that there…
Marty Neumeier’s book, The Brand Gap, is a fantastic guide for anyone who wants to improve their branding. This article will go through some lessons from the text and provide…
Selling the Invisible by Harry Beckwith is a book that every salesperson should read at least once. Beckwith identifies several lessons in this book as the most important ones he would have…
In The Brand Flip, Marty Neumeier looks at branding from a historical perspective and its evolution over time. He also covers some of the most important lessons he’s learned while…
In his book Purple Cow, Seth Godin tells how a purple cow is different from other cows. A “Purple” in marketing and advertising today usually refers to an idea or…
The Anatomy of Buzz by Emanuel Rose is a fantastic book about how word-of-mouth marketing has evolved. Today, it’s so easy to be in touch with your clients. Yet, it…
Shoe Dog by Phil Knight is a memoir that tells how he and his business partner created an iconic footwear brand, Nike. The book is interesting because it recounts their struggles as…
What is the best way to grow your company? Looking at the world through your customer’s eyes will reveal opportunities you’d never expect. Jorn Lyseggen, CEO of Meltwater Group Inc.,…