9 Lessons from Influence: The Psychology of Persuasion by Robert B Cialdini
The best books on persuasion are often the ones that experts have written. And this one is no different. It’s a classic must-read for any business owner. I’m going to…
The best books on persuasion are often the ones that experts have written. And this one is no different. It’s a classic must-read for any business owner. I’m going to…
Misbehaving: The Making of Behavioral Economics by Richard H. Thaler is a book about the research process. It discusses how he and other behavioral economists came to their place in…
It’s easy to find books on how to be an original, but they’re usually ambiguous. So, I will give you specific lessons from the book “Originals” that will help you…
There is a lot of buzz around social media and its potential to yield positive returns on investment. But businesses have been burned in the past by failing to approach…
Joe Pullizzi is the author of Epic Content Marketing and president of Joe Pullizzi, Inc. (JPI). He has created award-winning content for Showtime, Nintendo, Ford, AT&T, and CBS. His clients…
I’m going to show you how to apply branding and design principles in retail spaces. Then, designing the Brand Identity in Retail Spaces by Alina Wheeler discusses the design of…
Conversion Optimization by Khalid Saleh & Ayat Shukairy is a guide that provides all the necessary information required to master conversion optimization. The book is all about how to get…
I’m going to break down exciting lessons from Contagious by Jonah Berger. This book has been a bestseller for years and teaches us how to make our work or product…
There are two types of organizations that struggle to be successful in the long term. According to Richard P Rumelt’s book “Good Strategy Bad.” The first type has an advantage because they…
Buy.logy by Martin Lindstrom is an in-depth look at branding, how it works, and the power of subtle changes in branding. The book is backed with scientific research on every…
Breakthrough Advertising by Eugene Schwartz takes you on a journey to the edge of advertising. The book will introduce you to some fascinating cases where new trends have emerged and…
Creative blocks can be frustrating and challenging to overcome. But it doesn’t have to be! I will help you understand creative blocks and offer ways that you can get past…