An email marketing platform is one of the first additions to a marketer’s tool belt for good reason, and email marketing is still a crucial approach for marketing (and sales teams) across a variety of industries and business types.
Email marketing is still a quick and efficient approach to communicate with leads and develop them into devoted clients. Additionally, it is quite economical; some studies indicate an ROI of up to 4,400%. Simply said, email marketing services exist to make email marketing easier. They have features and capabilities that improve and streamline email communication and help you find qualified leads, nurture those leads and close more sales, among other things.
Numerous of these products allow you to manage and maintain contacts in your CRM in addition to providing email support. But where should you begin when there are so many email marketing platforms accessible today? Let’s get started with this overview of email marketing services so we can address those queries and more.
What is an email marketing service?
Your email marketing operations are streamlined by email marketing services and software. Depending on the service you choose, they have a wide range of capabilities, but they frequently have functionality for automation, subscription, regular email communication, notifications, monitoring, campaigns, interaction with other marketing, sales, and service software, and analytics.
Why is it vital to use an email marketing service?
Today, email marketing services remain a crucial strategic tool for companies of all sizes and in all sectors. They enable them to forge close bonds with prospects and clients while guiding them through the buyer’s journey and keeping open lines of contact.
Additionally, as ESPs advance, capabilities like A/B testing, automation, and personalization have increased the tools’ value for marketers trying to connect with a more dispersed audience.
Let’s now examine some of the top email marketing solutions available right now, one of which you may decide to use for your business.
We’ve provided a summary of key attributes as follows:
Email marketing software from HubSpot
This is the best software for email marketing driven by CRM information.
With a very high deliverability rate and all the bells and whistles you’d expect from an ESP, HubSpot’s free email marketing platform is simple to use.
Features of the email marketing program HubSpot
You can choose from a variety of drag-and-drop email templates when creating a new email or you can create a unique template that is customized to your brand. Once you have your template, adding content is easy and logical.
Use a simple customization token to make sure that each email contains material that is particular to each recipient or personalize and preview your emails for different recipients based on device kind, country, or list inclusion.
Using the smart send option while sending emails can guarantee that recipients receive your communications at the ideal time. A/B tests can also be used to evaluate various email drafts and determine which one resonates most with your audience. Additionally, you won’t need to worry about deliverability because HubSpot consistently achieves 99% network-wide deliverability for all marketing email sends.
HubSpot provides a variety of metrics on your email’s effectiveness outside of the email marketing capabilities, enabling you to determine what resonates with your audience and adjust your strategy accordingly.
You could, for instance, give a report on the general effectiveness of your emails in Q1 or you could be more specific and look at how one specific lead is responding to your emails.
And finally, HubSpot’s automation platform makes scaling your email marketing plan simple, which will help you convert leads into customers quickly.
Moosend
This is the best software for delivering personalized emails and creating automations.
A platform for email marketing and marketing automation called Moosend provides a number of capabilities at a reasonable cost.
Features of Moosend
You can instantly create email newsletter campaigns, landing pages, and subscription forms using the Moosend platform in order to attract, retain, and grow your audience.
You can either construct an email newsletter from scratch using interactive components like videos or use one of the responsive email templates in the drag-and-drop editor. Using cutting-edge automation technologies, you may also develop targeted campaigns for subgroups of your audience, or you can design unique processes like welcome, engagement, or abandoned cart sequences.
You may measure campaign performance and user engagement using real-time reporting and analytics tools to make data-driven decisions. Then, you can utilize the A/B Testing function to refine your email marketing plan for better results by identifying the optimal element variations for your target audience.
EngageBay
Best for social media marketing and account-based email marketing.
The marketing, sales, and customer service platform EngageBay was created exclusively for small enterprises.
Features of EngageBay
With EngageBay’s robust platform, you can easily run customized email campaigns, create gorgeous landing pages, collect leads via forms, and swiftly finalize deals.
Without writing a single line of code, the visual multistep automation builder enables you to automate even the most difficult operations. Drip campaigns, cart abandonment warnings, welcome emails, and birthday greetings are just a few of the scenarios for which you may select from a variety of triggers that can start workflows and construct custom workflows.
Lead generation using social media is effective. You may interact with your social audience using a single tool when using EngageBay’s social media management. Use streams to keep track of retweets, mentions, posts, and events while managing your Instagram, Facebook, Twitter, and LinkedIn accounts.
To learn what is popular and what your audience is discussing, you may also use social listening. You can schedule your posts wisely in advance for the best conversion rates.
Omnisend
Ideal for designing unique workflows.
An intuitive platform called Omnisend provides automated workflows for every phase of the client journey.
Features of Omnisend
The omni-channel functionalities of Omnisend set it apart from other email marketing platforms by giving you more control over how and where you communicate with your audience. You can include email, SMS, push notifications, Facebook Messenger, WhatsApp, and more in the automation workflow.
Using a platform like Omnisend might assist you in creating and managing more specialized, targeted communication workflows if you’re trying to reach a certain population that might not respond well to standard email communication. This not only improves your connection with your audience but also gives your contacts a more individualized, less disruptive experience.
You may send the appropriate message to the appropriate person, at the appropriate time, on the appropriate channel by utilizing omnichannel features in conjunction with user-friendly segmentation.
In order to help you get started quickly, Omnisend also provides templates for email capture, campaigns, and automation workflows.
Email Marketing using Pabbly
Most effective for sending mass emails.
You can send bulk emails with Pabbly Email Marketing’s email marketing software by connecting via SMTP or an external SMTP.
Features of Pabbly’s Email Marketing
Without any limitations, Pabbly offers access to SMTP routing, workflow automation, email scheduling, and much more. You can plan emails in advance and set up triggers to prevent manual follow-up responses with the aid of the tool’s marketing automation and autoresponders.
Additionally, Pabbly provides drag-and-drop email customization capabilities and responsive email templates. You can track information like bounce rate, open rate, and click-through rate with the email tracking feature to make your email marketing and campaigns more effective.
SendinBlue
Best for text messages and automated nurturing efforts.
A platform for email marketing called SendinBlue enables users to send over 30 million automated emails and text messages daily.
Features of SendinBlue
Additionally, to email, SendinBlue provides a forms tool that enables you to gather fresh leads, which you can later group into particular lists and add to email nurturing campaigns.
Having trouble starting your email nurturing campaign? No issue. You can access a variety of ready-made automation campaigns that are catered to your particular objectives using SendinBlue’s workflows.
You may always start from scratch and tailor the campaign to your unique business requirements if you want to launch a more complex email nurturing campaign.
SendX
Best for providing performance information on graphic email marketing.
For marketers and business owners, SendX is a feature-rich, user-friendly, and cost-effective email marketing platform.
SendX Functions
Across all pricing tiers, SendX allows you to send an unlimited number of emails to opted-in subscribers. No matter how many lists, tags, or segments you have them in, you are only charged for the subscribers you have, not the emails you send.
Your email campaigns can be optimized based on more than 30 variables, such as previous open behavior, time zone, domain name, email client, ISP, etc. With a rule-based interface, you can automate your email marketing and leverage audience segmentation and email drip sequences to send the perfect content to the right person.
SendX’s forms and popups can help you expand your email lists. Additionally, you receive pre-made email templates that you can further customize without HTML using the drag-and-drop email editor.
The program also offers a heatmap report for various campaign types so you can quickly see which CTAs are effective and which links are getting clicks.
Regular Contact
Best for producing user-friendly templates and email drip programs.
A well-liked email marketing solution that excels in numerous industries is Constant Contact.
Features of Constant Contact
You can either utilize the services of over 100 email templates as-is or modify them. You can quickly schedule an email to be sent to your contacts at any time after it looks good.
You can send out emails on a regular basis to commemorate particular occasions in addition to drip email campaigns; for instance, you might send a regular email on each customer’s birthday.
The bounces and unsubscribes are immediately updated for you once an email contact list is added. Additionally, Constant Contact includes “Plus” tools that let you run particular campaign types like discount offers, donation gathering, or survey distribution.
Campaign Management
Best for creating customized emails.
Campaign Monitor takes pride in offering user-friendly, strong, and tailored email marketing tools.
Feature Campaign Monitor
Their intuitive drag-and-drop email editor makes it simple to construct targeted customer groups and optimize your email approach.
Campaign monitor relies heavily on personalization. In order to promote engagement, it leverages data to increase tailored content and drive list segmentation. Additionally, they provide a visual marketing automation platform that enables you to design an individual customer journey at scale.
Not to mention that Campaign Monitor has a big library of tools at your disposal to assist you in mastering email marketing.
iContact
Best for assistance and customer service.
Since 2003, iContact has offered one of the best email marketing services, and its simple-to-use email marketing platform enables you and your team to see results right away.
iContact Options
Even though iContact doesn’t necessarily distinguish themselves from rivals in terms of functionality, its customer service and service teams do. Customers and a strategic advisor are linked to develop an efficient email marketing strategy directly within the platform.
Additionally, they offer Social+ marketing gurus who assist in enhancing your whole online presence by creating engaging social posts that direct visitors to your website.
Sender
Best for low-cost email marketing systems that are highly deliverable to inboxes.
Sender is a comprehensive marketing automation software that provides more than just rudimentary email marketing functions.
Sender Options
Sender is an email marketing solution and provider with strong, yet reasonably priced, capabilities that are available to everyone. A sequence of emails and SMS steps may be created using the automation builder module and sophisticated conditional flows based on easily defined trigger circumstances like shopping cart abandonment, product purchase, link clicks, email opens, and more. With the use of their segmentation feature, you can organize your subscribers based on important factors like demographics, interaction, and custom fields.
Along with emails, you can quickly and easily customize a variety of strong and highly responsive popups or embeddable forms with your brand and offer and then quickly deploy them on your landing pages and website. With Sender’s SMS capabilities, you can easily and quickly sync your emails and SMSes as immediate, one-time broadcasts or schedule them for a later time and date.
MailChimp
Best for practical data insights that can help you refine your email marketing plan.
Although MailChimp has expanded its offerings over time to include landing sites and numerous advertising tools, its email marketing service continues to be its key selling point.
Features of MailChimp
With millions of users in more than 175 nations, MailChimp uses the information they gather about these users to give you useful insights into how to enhance your email approach. The solution is basic enough for someone just starting started with their startup’s email marketing plan while being flexible enough for an enterprise firm.
The solution may be customized to your company’s needs thanks to MailChimp’s over 300 connectors, which is the best part. You’ll get the most out of your email strategy by utilizing these integrations to further customize your campaign.
AWeber
Best for entrepreneurs and small enterprises that are just beginning to establish their email lists.
Aweber is an email service provider designed with small businesses and entrepreneurs in mind.
Features of AWeber
AWeber wants to make it simple for those just starting started with email marketing to segment their contacts, create a polished email, and begin nurturing prospects. Customers have commended AWeber for its deliverability, and the company’s deliverability team constantly checks its servers to make sure your campaign consistently reaches your recipients’ inboxes.
Conclusion
The majority of email marketing solutions provide the fundamentals required to create a simple email newsletter, but fewer options are available if you want a variety of high-end capabilities like comprehensive customization, accessible support, and data analysis.
Additionally, as a marketer, you may want to think about integrating your email marketing service with a CRM to provide you even more capabilities that can influence your email marketing as well as other marketing, sales, and service initiatives. But. In the end, the ideal email marketing tool for you will rely on the objectives and unique requirements of your team. To get started, evaluate the aforementioned options as well as the service’s product and pricing pages.